GPS fleet management technology is an important tool for any business with vehicles in the field. Slashing the misconceptions of fleet tracking will provide a little more clarity on the benefits it provides.    

Adrienne Sallerson

 

Telematics is still an emerging field, and while many are aware of the benefits of GPS fleet tracking solutions, some still remain apprehensive. Some common misconceptions are leaving fleet managers and business owners unsure as to whether or not fleet management is right for them. To help clear the air, we have put together a list of the top five myths of fleet tracking and uncovered the facts behind the fiction.

 

Myth #1: Employees Think it is too “Big Brother”

Some think of fleet management technology as a tool for monitoring or “spying” on employees. This can be a concern for fleet managers and business owners as they fear employees will lose trust and leave if they implement a system. The truth is that GPS fleet tracking isn’t at all meant to be a “big brother” method. In fact, many of the features are designed to help employees save time, simplify processes and stay safe when on the road.

 

Automated routing features provide employees with the shortest, most efficient routes to all locations, so they are spending less time on the road. Drivers can also receive new routes instantly if they get lost or stuck in traffic and follow voice-guided, turn-by-turn directions to help them get to locations safely.  There are also features that improve communication between the office and field, eliminating back and forth phone calls. All of these features help employees get the most out of their workday.

 

For companies thinking about implementing a GPS fleet tracking solution, it’s always best to be open and honest with employees from the beginning.  Let them know what it means for the company and for them and give them an opportunity to ask questions and share their thoughts or concerns. This will help to build trust and eliminate any doubts or preconceived notions they might have.

 

Myth #2: It is too Complicated to Implement and Learn

Adopting and learning a new technology might seem overwhelming, but with the right provider and solution, it’s a quick and easy process. Choosing a solution with an intuitive user-interface and unlimited training sessions can make all the difference when it comes to onboarding. Reputable providers set their clients up for success and ensure they have the most seamless implementation process possible.

 

Fleet management solutions are designed to increase efficiency and reduce time-consuming methods, and the benefits it provides greatly outweigh any time lost during implementation. Companies can use a variety of automated reports to simplify everything from dispatching to maintenance scheduling, ultimately making everyone’s lives easier and processes much more efficient.

 

Myth #3: It is too Expensive

Some worry that the cost of GPS fleet management will drain their budget, when in reality, it will help them save money and increase revenue. Features like fuel card integration and automated fuel reports help business owners and fleet managers monitor fuel spend, save more money at the pump and reduce fuel-wasting behaviors like excessive idling. Automated maintenance scheduling ensures vehicles receive the proper routine service, helping to reduce costly repairs and keep vehicles running smoothly.

 

Companies can also set up reports that act as virtual time cards to validate employee hours for the day or week, reducing overtime hours. With automated routing features, employees are able to get more jobs done in a day, helping to increasing revenue. Employees can also provide customers with accurate ETAs, which can greatly improve the customer experience. When customers are happy they are more likely to give repeat business and refer friends, family or business associates.

 

All of the features of fleet management work together to ensure fleet managers and business owners can cut costs and increase revenue. Companies that implement fleet tracking typically see a 10 to 20 percent reduction in both labor costs and fuel costs and a combined savings of at least $35 per vehicle, per driver. So, the savings experienced over time should alleviate any worry about the initial cost of implementing a solution.

 

Myth #4: It is Only Useful for Large Fleets

It doesn’t matter if a company has two vehicles or 2,000; fleet tracking is equally beneficial for fleets of all sizes. Any company that relies on their vehicles to get jobs done should consider implementing a fleet tracking solution. Using this technology can help improve many aspects of operations, including productivity, efficiency and customer service, which in turn, can increase company growth.

 

There are many businesses that have been able to expand business and grow their fleet since implementing a solution. If a company is unsure whether or not a fleet management solution is right for them, looking at use cases may be able to provide some clarity. Being able to see how other companies similar in industry or vehicle size have benefited often helps to alleviate any concern and make a more informed decision.

 

Myth #5: All Solutions are the Same 

While the basic track-and-trace functionality may be similar, fleet tracking solutions are not created equal. It’s important for any company interested in implementing a solution to do their research, ask the right questions and always request a live demo, as all platforms have a unique user interface. Quality providers should be well-established and reputable companies with a proven track record. Business owners and fleet managers should be wary of any provider that hasn’t been around for at least 10 years.

 

When comparing services, make sure the provider offers extended customer support hours, dedicated account managers and free, ongoing user training. This will ensure a seamless experience throughout the partnership. It’s also important to determine what features are most important for the business. For example, if driver safety is a major issue, look for the provider that offers a comprehensive driver safety solution. Ultimately, the right provider should offer a solution designed to meet the unique needs of its clients.

 

GPS fleet management technology is an important tool for any business with vehicles in the field. Hopefully, the information presented has helped slash the misconceptions of fleet tracking and provided a little more clarity on the benefits it provides.

 

Adrienne Sallerson is Sr. Marketing Campaign Specialist at NexTraq (Atlanta, GA). NexTraq’s applications—Fleet Dispatch, Fleet Metrics and NexTraq Connect—deliver real-time data needed to optimize fleet operations. For more information, call (800) 358-6178 or visit www.nextraq.com.

 

 

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