Jessica Fender and Daniela McVicker
Ecological responsibility is a hot trend. If you open a local newspaper or visit an international news portal, you will immediately find new articles related to this topic. Bloggers, journalists, environmentalists, as well as ordinary consumers – everyone discusses environmental issues on the web. And, naturally, they also discuss the impact of big and small businesses on the environment. As a rule, people actively support companies that have implemented ecological responsibility practices and judge those enterprises that haven’t done it yet.
And the great news is that if you run a waste management business, you can use the ecological responsibility trend to your advantage. This article will discuss the tips that you can use to take your company to the next level.
Increase Profit Margin
Today, big and small companies are trying to incorporate ecological responsibility practices. They try to demonstrate that they do care about the environment. They reduce wastes, use biodegradable packing materials, and optimize production processes. Customers appreciate the efforts of ecologically responsible companies. And studies show that they are prepared to pay additional value for eco-friendly products.
And what does it mean for you, for an owner of a waste management business? It means that you can set the price you want. Whether you work in B2C or B2B, you will not scare your prospective customers away with high prices. Waste business is not a low-margin business any longer. It’s time to set the fair price and gain the profit your company deserves.
Grow your business
A decade ago, only a few corporations such as Samsung and Nissan cared about recycling and waste management, because they had a goal to create a positive brand image. And it was a challenging task for a small waste management company to land a client. But the world has changed a lot. Today, ecological responsibility is not an option; it’s a necessity. And all companies, from small IT startups and local restaurants to big manufacturers and governmental organizations, are ready to partner with waste management businesses.
The market is growing. And currently, the demand for waste management services exceeds the supply. This means if you start developing your business right now, you will get a chance to take a bigger slice of the market share pie.
If you want your business to succeed in 2019, you should grow your online presence. And one of the easiest, yet the most effective way to do it is to start blogging. Today, people are interested in reading about waste management and ecological responsibility. They have a lot of questions regarding environmental issues, and they struggle to find trustworthy information online. So if you create high-quality content that covers these important topics, it will be easy for you to find your audience.
If you want your blog posts to stand out, do the following:
- Choose a trending topic. Discuss the issues that worry your readers right here and right now.
- Research topic thoroughly.Provide statistics, examples, visuals, etc. It’s important because if your article contains only general information, it will add no value to your readers. So you will have no chances to succeed.
- Use low competition, high traffic keywords. You may research keywords using tools similar to Ubersuggest.
- Edit and proofread your blog posts as attentively as possible. Use professional academic writing companies if necessary.
Take Advantage of Social Media
Today, the biggest part of the information that internet users consume comes from social media. And if you want to reach your target audience in the least intrusive way, you should do it via social media platforms.
A few years ago, Instagram and Facebook worked well only for brands that sell visually appealing products such as clothes, food, and jewelry. But recently, everything has changed. People become more aware of environmental issues. Now they actively support ecologically responsible companies as well as waste businesses.
So if you want to grab the attention of your target audience, you can post any photos and videos related to your waste business. Don’t worry; shocking content will not scare your customers away. Vice-versa, it will help you to build loyalty and support.
Collaborate with Influencers
While the ecological responsibility topic is trending, you should collaborate with influencers to spread the word about your waste management business. There are dozens of bloggers who support the zero waste movement and who promote sustainability. Reach out one of them and offer a partnership.
Here is what you need to do to get the most from influencer marketing:
- Use marketing tools such as Buzzsumo or Crowdfire to find influencers in your specific niche who live in your area.
- Reach out an influencer and clearly state what you expect from the collaboration.
- Discuss all the aspects of collaboration: how many posts will be published, what kind of post will be published, and when they will be published.
- Revise every post before publishing. Make sure that content produced by influencer meets your requirements.
- Collaborating with influencers, you can teach and educate your target audience. Also, you can make your company noticed.
Look at the following post. It was published by Lauren Singer, zero-waste enthusiasts, who have more than 350K followers on Instagram. She supports waste management companies in New York City. Lauren explains to her followers why it’s crucial to reduce wastes, how to compost food scraps in the right way, and where compost containers are located.
As you can see from this article, ecological responsibility trend is a good thing. And you should do your best to make this trend benefit your business. Start blogging, be active on social media, collaborate with influencers, set the fair price – and you will achieve the results that will exceed your expectations. Your waste management business will not only gain high revenue but also will make a positive impact on the environment.
Daniela McVicker is a passionate digital marketer. She is interested in everything related to SEO and blogging. She collaborates with many websites where she shares her experience and helps marketers make their name in the online world. You can connect with Daniela on LinkedIn.