Coca-Cola says its bottles will contain an average of 50% recycled content
by 2030, in a bid to help make plastic waste ³a thing of the past².

The move comes as the drinks giant acknowledged it has a responsibility to
³help solve² global packaging waste.

It follows a pledge by water brand Evian this week to make all its bottles
from 100% recycled plastic by 2025.

Coca-Cola also said it aims to collect one bottle or can for every one it
sells, in an attempt to recycle the equivalent of 100% of its packaging by
2030 to help tackle litter and marine debris.

But the plans have been heavily criticised by environmental group
Greenpeace, which said they have ³fallen flat² as the goal fails to address
the ³urgency of ocean plastic pollution².

The group is calling on the beverage manufacturer to fund alternatives to
single-use plastics, of which it produces 110 billion bottles each year.

James Quincey, president and chief executive of The Coca-Cola Company, said:
³The world has a packaging problem ­ and, like all companies, we have a
responsibility to help solve it.

³Bottles and cans shouldn¹t harm our planet and a litter-free world is
possible.²

He added: ³Companies like ours must be leaders. Consumers around the world
care for our planet, and they want and expect companies to take action.

³That¹s exactly what we¹re going to do and we invite others to join us on
this critical journey.²

The announcement is part of Coca-Cola¹s World Without Waste initiative, part
of which aims to make 100% of its packaging recyclable.

The firm said it will work with the World Wildlife Fund and environmental
groups to increase its recycling efforts.

Greenpeace welcomed the firm¹s plans to increase recycled content in its
bottles from the current 7%.

But it said the scheme was not as ambitious as Coca-Cola UK, which announced
last year that it would increase the content of recycled material in its
bottles to 50% by 2020.

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