The Consumer Brands Association (CBA) has launched the Recycling Leadership Council, a group of stakeholders from consumer-facing industries, packaging companies and the recycling ecosystem, with the aim of creating a public-policy framework to reimagine the U.S. recycling system.
Besides the CBA, initial members of the group are the American Beverage Association, AMERIPEN, Closed Loop Partners, the Consumer Technology Association, the Distilled Spirits Council, the Food Marketing Institute, the Glass Packaging Institute, the Household & Commercial Products Association, the International Franchise Association, the National Restaurant Association, the National Retail Federation, The Recycling Partnership, and the Wine Institute.
The guiding principles of the council are as follows:
- Advance big ideas to create modern, scalable solutions that maintain the affordability, safety and reliability of consumer products
- Seek uniform recycling rules and practices across the entire ecosystem
- Identify long-term solutions that take precedence over short-term, competitive interests, with the goal of boosting sustainability and considerably reducing waste