Fuel Ox LLC, a marketer and distributor of innovative fuel additives that help to reduce truck, boat and heavy equipment operating costs while limiting emissions, announced the appointment of proven startup leader Paul Mazzanobile as president. Mazzanobile brings to Fuel Ox more than 20 years of successful experience in founding, leading and fueling the rapid growth of startups across diverse industries, from technology to medical devices and real estate. Reporting to company co- founder and CEO Rand Taylor, he will drive the company’s sales, marketing and strategic planning efforts as it works to grow global distribution and availability through direct, retail and online channels.
The company’s leadership team also includes Fuel Ox co-founder Alec Taylor, who serves as chief operating officer, reporting to the CEO. “Paul has proven time and again over his career that he can take a disruptive idea and guide it from its conception to breakthrough commercialization, strategy execution and growth,” said Rand Taylor. “His leadership, experience and marketing acumen will bring greater focus and strategic discipline to our efforts to open and develop new channels and markets, put The Fuel Ox in more fleet and equipment, and get it onto more store shelves.”
Prior to joining Fuel Ox, Mazzanobile co-founded and led DARTMetrix, a robotic technology-enabled platform for athletes focused on building, measuring and improving one’s speed, agility and quickness. The company has created an “MVP” prototype, sees a viable opportunity for commercialization and is currently funding product development.
Previously, he co-founded Strutz, Inc., a medical device company focused on treating podiatric conditions. There, he developed the go-to-market and e-commerce strategies and built and led a sales organization that grew Strutz into the No. 1 compression arch support provider in the world, with millions sold online and full distribution in Walmart.
Earlier, Mazzanobile launched and led Emory Financial Partners, a real estate investment company created to identify and purchase undervalued real estate assets. He began his career as an entrepreneur after 18 years as a securities trader. He graduated from Emory University, receiving a B.A. in economics. “Since Rand and his son, Alec, launched Fuel Ox back in 2014, they’ve won over customers in the U.S. and internationally across a wide range of industries with a product that improves fuel economy, lowers maintenance and operating expenses and reduces emissions, and the exciting part about that is we’re just getting started,” said Mazzanobile. “The runway for growth in the fuel additives category is substantial, especially for a differentiated product like ours. I’m very excited to be working with this great team to not only make The Fuel Ox an indispensable asset for fleet managers but also make it available to more retail shoppers who want better performance, lower emissions and fewer maintenance headaches from their trucks, cars, boats, boilers and heavy equipment.”