GU Energy Labs, a leading sports nutrition brand, and recycling company TerraCycle® announces that through the Performance Nutrition Recycling Program they have successfully recycled over one million pieces of performance nutrition packaging waste.
“In 1993, we pioneered the Energy Gel and revolutionized the way athletes fuel by using single serve, portable packets. While we love seeing the ways our products help athletes achieve more, there is nothing more deflating than seeing spent gel packets on the road or trail during a ride or run,” said Celia Santi, Senior Brand Experience Manager at GU Energy Labs. “This is where TerraCycle comes in to help divert waste from landfills.
In 2020, GU Energy Labs, and all of their over 50 event partners, are taking a significant step towards diverting even more waste by pledging to collect and recycle all wrappers used during races. “We are thrilled that our partners are joining in our commitment to keep waste out of the landfill,” said Santi, “and we are looking forward to getting to two million pieces more quickly!”
Initially launched in March 2015, the Performance Nutrition Recycling Program asked athletes to send all single-serve sports nutrition packaging, regardless of brand, to TerraCycle to be recycled for free. This includes gel, chews, stroopwafel, and drink packets. As the program matured, individuals were also given the option to drop-off their empty performance nutrition packaging at a number of participating run, bike, and outdoor shops throughout the United States. Four years later, the partnership has successfully diverted over one-million pieces of packaging waste from the landfill and is still collecting. Once collected, the plastic packaging waste is converted into raw material that is used in plastic products such shipping pallets, bike racks, park benches, and recycling bins.
“For the last four years, the Performance Nutrition Recycling Program has offered the active environmentalist a way to responsibly dispose of the endurance foods they love, minus the guilt over the waste generated from the individually-wrapped nutrition packets,” said TerraCycle CEO and Founder, Tom Szaky. “By participating in this program, GU athletes have successfully diverted over one million performance nutrition packets from landfills – this is truly a win for our shared environment.”
In addition, with every shipment of packaging waste sent to TerraCycle through the Performance Nutrition Recycling Program, collectors earned points that are available for donation to a non-profit, school or charitable organization of their choice. The Performance Nutrition Recycling Program is ongoing and open to any interested individual, school, office, or community organization.