Most businesses have websites where their customers can go to find out information and purchase goods. All businesses can benefit from websites and the customer traffic they bring. Building a website might be daunting but with these tips you should have a website built and running in no time. Here are eight tips for building your recycling page website.
#1: Get organized
You need to organize yourself and figure out what your brand will be, what your domain name will be, and what kind of content you want on your website. Your brand will tell people what you have to offer. Your domain name will tell them where to find it, and your content will describe what you have to offer your customers. As a recycling business, you may want to lean towards eco-friendly branding, content, and domain names. The first step is always to get organized and determine what you want to have on your website.
#2: Content
If you are able to write your own content you should. However, if you want to hire someone there are plenty of professional writers who are willing to write content for your website. Be sure you know exactly what you want them to write and describe and make sure they will make adjustments as you see fit. If you write your own content, be sure to proofread and edit it for any grammatical errors. Attention to detail will draw customers in.
#3: Host provider/Platform
You will need to find a host provider and platform for your website. Different host providers and platforms have different products. You will need to find one that is suitable to your budget and size. If you have a larger business you can use almost all of the platforms. If you are a smaller business you will need to do your research to make sure you have a platform that will suit your needs. You may not need all the bells and whistles when you first start your website, but you want to make sure they will be available to you later as your business grows.
#4: Logo
You can pay someone to design your logo or you can save money and design your own. If you design your own make sure it is crisp and businesslike. You do not want people thinking a high schooler designed your logo. You can find tips on logo design and other information on small business website builders pages. Website builders can help you organize your site, design your logo, and keep your website running for you. If you do your research you will find one that will grow with your business but not take all of your budget to build the site.
#5: Keep it Personal
As a small business you will want to keep your story and content personal. Let your content connect to your customers. Tell them why you wanted to start a recycling business. If you have children make sure to have family photographs on your website. This is a personal touch that your customers will appreciate.
#6: Theme
Your website should have a theme. Yes, you are a recycling company but what makes you different from other recycling companies? Keep your theme simple and include it throughout your webpage. Theme and colors will go hand in hand so do some research on colors and marketing. Certain colors will draw customers in while others will intentionally move them quickly along the site. Your theme and colors will define your business so make sure they are ones that you like.
#7: Blogging
Blogging is a great way to keep your website content fresh. You can write about your business expanding, your eco-friendly habits, your family, and much more. Make sure your blog contains information that is pertinent to your business. You can talk about waste in the ocean but then you need to tell people what your company is doing to prevent that waste from getting there in the first place. As you grow you can blog about your expansions and any volunteer or community work that you are involved with.
#8: Photographs/Videos
Including photographs and videos on your website is a great way to draw in new customers quickly. You can use your photographs and videos to show what you do and how you do it in a fast manner. Photographs should be clean and crisp and not from stock. You should use as many original photographs as you can. Videos should be professional looking and edited. You can use some of your website budgeting money to hire someone to make the video but you can probably make a short and simple one yourself. There are many guides and tips online about making your own videos and taking professional pictures.
Invest your time into research and you will be able to create the perfect image for your site.