Living Proof, a company that uses scientific innovation and human ingenuity to tackle problems big and small, and international recycling leader TerraCycle, have joined forces to ensure that all Living Proof hair care packaging and spent aerosol cans are diverted from landfills and sustainably recycled nationwide.
“We are pleased to count Living Proof among a select group of luxury hair care brands that offer consumer-facing recycling programs that actively address this large category of waste,” said TerraCycle CEO and Founder, Tom Szaky. “Through the introduction of these innovative recycling programs, Living Proof is giving their consumers a powerful, sustainable option to divert their empty hair care and aerosol packaging from landfills, as well as demonstrate their respect for the environment through the products they choose to include in their hair care regime.”
Through this partnership, consumers are invited to recycle their empty Living Proof packaging in two ways:
- Living Proof Aerosol Recycling Program: Participants wishing to recycle their empty Living Proof aerosol cans, including trial and sample sizes, are invited to sign up on the program page at www.terracycle.com/living-proof-aerosol. When ready to ship, following the shipping instructions provided on the program page, download a free shipping label and the included “Limited Quantity” label. Package the empty aerosol containers in the box of your choice and send it to TerraCycle for recycling.
- Living Proof Recycling Program: To recycle all other Living Proof product packaging, including trial and sample sizes, participants are invited to visit the non-aerosol program page at www.terracycle.com/living-proof. When ready to ship their packaging waste, simply download a free shipping label, package the empty hair care packaging in the box of your choice and send it to TerraCycle for recycling.
“We are proud to partner with TerraCycle,” said Living Proof Brand Marketing Director, Sarah Mountcastle Mitchell. “Living Proof is committed to solving the toughest beauty challenges with safe, cruelty-free innovations that don’t compromise our planet, and partnering with TerraCycle has helped us further develop this commitment.”
With every shipment sent to TerraCycle through either program, consumers can earn points that can be used for charitable gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice. Both Living Proof recycling programs are open to any interested individual, school, office, or community organization.