New Way Trucks has added an experienced salesman to its national sales team. Michael Cassotta, an established waste-industry veteran, is set to take over as the regional sales manager covering the southeastern United States.
Cassotta’s territory is comprised of Georgia, South Carolina, North Carolina, Virginia and West Virginia. He is taking over Virginia and West Virginia from the recently-hired Stan Haines, whose coverage has been extended to New Jersey, New York and New England. Cassotta’s credentials include 30 years of waste industry experience, with 20 years specifically in solid waste and recycling.
Currently residing in southern Georgia, Cassotta comes to the position with valuable experience in the sales, service and operation of waste equipment, in addition to working within New Way’s dealer network. He also brings an educational background in business administration, economics and finance.
“Mike will be a great addition to the New Way sales team, and will help us deliver even better service to our valued customers in the southeastern U.S.,” said Don Ross, New Way’s vice president of sales and marketing. “We are looking forward to the positive impact his experience and knowledge will have on our company.”