Now Kellogg’s, which owns the Pringles brand, is trying out a new design made of recycled paper in three Tesco grocery stores in England, the company announced in a news release. The cans appeared on shelves on Wednesday and the test will run for six weeks, according to Kellogg’s.
The company will test out two versions, one with a paper lid and one with a plastic lid. Both lids will be recyclable, according to Kellogg’s. “We are eager to play our part and reduce our impact on the planet,” Miranda Prins, Pringles vice-president, said in a news release. “And, Pringles fans expect that of us too. So, we’ve worked hard to come up with this new can which is widely recyclable and keeps our chips fresh and tasty and protects them from breaking up — which helps to reduce food waste.”
Kellogg’s said the new design was part of the company’s goal to make all packaging 100% reusable, recyclable or compostable by the end of 2025. The company said it will collect consumer data and feedback on the new packaging and if successful, the design could be expanded across Europe.
To read the full story, visit https://www.cnn.com/2020/09/11/europe/pringles-tube-redesign-recycling-trnd/index.html.
Author: Harmeet Kaur, CNN
Image: CNN