Jeff Sass joins Hendrickson in a new key role as Vice President of Marketing. “In this new role, Jeff will be leading Hendrickson’s marketing initiatives and responsible for creating and implementing business strategies for both product roadmaps and brands. He will drive Hendrickson’s marketing strategies, identifying new markets, and create integrated business development strategies. Jeff will also oversee Marketing and Communications and lead our Voice of the Customer efforts, increasing our customer focused goals,” stated Gary Gerstenslager, president and chief executive officer Hendrickson.
Jeff is a well-known figure in the heavy-duty commercial transportation industry with over 25 years of experience. Most recently he was the Senior Vice President, North American Sales & Marketing for Navistar. Prior to that, he held several leadership positions at PACCAR, including National Sales Manager of Peterbilt for PACCAR Parts. Jeff was also Director of Marketing, Planning and Research at Kenworth Truck Company. Jeff earned an MBA in Marketing from Seattle University and a BS from the University of Oregon.