Starlight Software Solutions announces the addition of Jeanette McMurtry, MBA, to their executive team as Chief Marketing Officer. Jeanette joins Starlight Software Solutions as the company poises for rapid growth due to the completion of its comprehensive, cloud-based system serving all aspects of the hauling and recycling sectors from roll-off dumpsters to commercial, residential, portable toilet and municipal reporting. Starlight offers a robust suite of SaaS software solutions that accelerate efficiency across dispatch, inventory and route management, customer and contractor change orders, driver productivity and other elements of daily operations for waste haulers focusing on trash and recycling services. “Jeanette brings a new level of marketing expertise to Starlight, helping us strengthen our brand as well as our lead generation and sales processes,” says Bill Bradley, CEO and Founder. “Her ability to create and drive winning marketing strategies and campaigns has quickly boosted our pipeline and set us up to exceed our growth goals for 2022 and 2023.”
Jeanette’s background includes marketing strategy, campaigns, and execution, for SaaS companies, Fortune 500 brands such as Sony, Xerox, and American Express, PE-backed businesses, startups, and more. She has helped companies double sales revenue in short order and substantially increase lead generation and account value through her strategic approaches and cross-channel campaigns. Her success is rooted in her approach to psychology-based marketing which is the focus of her prior public speaking career, 15-year monthly marketing column, and three international books published for Wiley and McGraw-Hill. She is the author of Marketing for Dummies, 5thedition released in 2017 and 6th edition which will release Fall 2022.
“One of the most fulfilling aspects of my career is working with highly talented, innovative teams to bring new and needed products to market,” says McMurtry. “I am honored to be part of Starlight Software Solutions, and help accelerate growth for one of the most robust products in waste management that is a true game changer for the entire industry.