Tailored™, a new direct-to-consumer, personalized dog food brand, has partnered with TerraCycle® to make the packaging for their pet food nationally recyclable throughout the United States. As an added incentive, for every shipment of Tailored packaging waste sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice.
“At Tailored, we are focused on making it easy for pet parents to find the right food for their pup’s unique needs and delivering personalized recipes fast, free and safely to their door. But we’re also passionate about feeding a happier, healthier Earth,” said Steve Joyce, CEO, Tailored. “That’s why we’ve partnered with TerraCycle – to lessen our environmental impact by ensuring our pet food packaging is able to be safely recycled.”
Through the Tailored Recycling Program, consumers can now send in their empty Tailored pet food packaging to be recycled for free. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.com/en-US/brigades/tailored-pet-nutrition and mail in the packaging using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.
“By participating in the Tailored Recycling Program, pet owners can nourish their pet and the planet by responsibly disposing of their pet food packaging,” said TerraCycle CEO and Founder, Tom Szaky. “Tailored is helping to drive awareness to the issue of waste and elicit change in the consumer by giving their customers the unique opportunity to divert waste from landfills.”