Wheelabrator Technologies Inc. announced the integration of 10 leading waste industry businesses into a single company operating under the WIN Waste Innovations brand name. As one entity, the legacy businesses now represent a vertically integrated, curb-to-grid waste management company designed to enhance customer service and deliver superior, sustainable waste solutions tailored to the needs of each customer.
Along with the new operating name, WIN Waste Innovations unveiled its tagline to convey the brand’s dual focus on customer service and sustainability: Performance for the Planet. The company will formally celebrate its rebranding on April 20, hosting a series of events to preserve habitats, promote sustainability and engage community volunteers and employees in protecting the planet.
WIN Waste Innovations is comprised of the former Wheelabrator Technologies as well as Stamford, Conn.-based City Carting & Recycling and Tunnel Hill Partners; Londonderry, N.H.-based Charles George Waste Disposal & Recycling; Westboro, Mass.-based United Material Management; Eliot, Maine-based Shipyard Waste Solutions; Atkinson, N.H.-based Bay State Disposal; Westchester County-based County Waste Management, Inc.; Fitchburg, Mass.-based Fiore Trucking Recycle & Disposal and the commercial and residential subscription business of West Bridgewater, Mass.-based Noonan Waste Service.
“By bringing together these 10 industry leading companies under a single brand, WIN Waste Innovations has positioned itself to deliver essential services to our customers and communities while performing for the planet,” said WIN Waste Innovations President and CEO Robert C. Boucher. “We strive to exceed our customers’ expectations every day, delivering comprehensive, tailored waste services from a professional, responsible team you can count on. Our passionate and professional employees are dedicated to delivering exceptional customer service and end-to-end solutions that begin with reliable waste pickup at the curb and end with flexible disposal options designed to support a healthier planet.”
The company operates from Maine to Florida and as far west as Ohio. By retaining the well-established teams that managed the respective legacy brands, WIN Waste Innovations will broaden and deepen its operational footprint in the Northeast and other markets of strategic interest, while ensuring a seamless transition for customers. In all, the combined company operates 50 strategically located collection, transfer and disposal assets, and serves more than 110,000 collections customers on 231 collection routes utilizing 346 total collection vehicles and eight hauling locations.
“The combination of these established collection, hauling, transfer and waste-to-energy companies enables WIN Waste Innovations to provide the holistic approach to waste management our customers and communities need,” said Boucher. “In addition to providing exceptional customer service at every point along the value chain, we are preserving our natural resources.
“As a combined company, each year we convert 6.7 million tons of waste into clean, renewable energy to power 340,000 homes and recycle more than 234,000 tons of plastic, paper and metal from the waste stream.”