Can I Recycle This (CIRT) is teaming up with Terrapin Beer Co. and Marine Debris Tracker (Debris Tracker) to keep valuable recyclables out of landfills and our environment. The partnership will bring CIRT’s technology, GiGi, to millions of Americans, helping to inform their purchasing decisions, and answer the often-asked question, “Can I recycle this?” Through the circular materials management expertise of CIRT, the partnership will develop a sustainable, data-driven, and end-of-life focused design and supply chain for Terrapin’s products and packaging. Debris Tracker offers the longest standing and most respected data collection tool for litter, while empowering companies, groups or individuals to collect data on what they find or clean up from our environment. Over 3 million items have been logged with Debris Tracker since its inception. The Terrapin partnership ensures that CIRT’s consumer facing waste reduction and recycling education platform reaches millions of people, tightening the circularity of their products and packaging. Terrapin Beer Co. has a strong commitment to utilizing packaging that is valuable and recyclable, namely their early adoption of infinitely recyclable aluminum cans – leading by design at the forefront of protecting our planet from waste and pollution. The partnership will commence January 2021.
Terrapin is dedicating the month of January to recycling awareness as a part of their Terraprint initiative in Athens and throughout their distribution footprint. Terraprint, Terrapin’s environmental sustainability and community outreach arm, aims to minimize the impact on the environment while maximizing impact on the community. Terrapin will be supporting CIRT with Athens-Clarke County which will service the Solid Waste Department’s Recycling Division.
CIRT is answering the question that most people want to know when they go to recycle something – “Can I Recycle This?” Using their artificial intelligence platform, called GiGi, and location data, CIRT is giving people the RIGHT answer to this question wherever they are. GiGi is available on multiple platforms, making accessibility a breeze. No more looking for information on government websites or in obscure search tools. The answer is right at your fingertips.
For more information, visit www.terrapinbeer.com or https://debristracker.org/.