With its joint project ”MaterialLoop”, Audi is taking the next step toward closing more material cycles in the automotive industry. Together with 15 partners from the research, recycling, and supplier sectors, the brand with the four rings is looking into the reuse of so-called post-consumer materials, which are taken from customer vehicles at the end of their lifecycle, from the automotive sector for the production of new cars. As part of Audi’s circular economy strategy, the project provides valuable insight on how a circular economy can be put into practice.

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