Garnier, a leading naturally-inspired skincare and haircare brand, announced that Winston-Salem State University received a Garnier Green Garden made from recycled beauty and personal care products for the Winston-Salem community. University student Miranda Legg was named the winner of Garnier national Rinse, Recycle, Repeat campaign, created in partnership with TerraCycle, the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste, and DoSomething.org, the largest tech company exclusively for young people and social change.
Launched in March 2018, the goal of Rinse, Recycle, Repeat was to educate millennials about the importance of recycling beauty and personal care #empties and to help Garnier and TerraCycle reach their goal of diverting 1 million beauty and personal care #empties from landfills in 2018. Over the course of the competition, more than 20,000 beauty and personal care #empties were collected and since inception of the Garnier and TerraCycle recycling program in 2011, approximately 11 million pieces of personal care and beauty waste have been recycled.
Legg competed against 49 other schools to collect and recycle 5,008 empties throughout the month of April. As a result of her efforts, a new Garnier Green Garden was donated to Simon’s Green Acre Community Garden, located in Winston-Salem, North Carolina. The garden organization ties together WSSU students, faculty, staff and neighbors through hands-on learning in sustainable horticulture, therapeutic gardening and teamwork to provide fresh produce and encourage a healthy lifestyle. The revamped garden includes raised beds, picnic tables, park benches and waste receptacles.
“I have always cared about the earth, and I thought I was environmentally conscious, but participating in this contest has opened my eyes to the seriousness of the world’s plastic pollution problem,” said Miranda Legg, “It was amazing to see people come together, and the support I received to win the scholarship was incredible. But my excitement for this garden is on another level. Our school’s motto is ‘Enter to Learn, Depart to Serve’ and the garden is a great way to serve others. I think it will be incredibly beneficial for our community.”
“This is the largest donation we have received since Simon’s Green Acre was created in 2010,” said Carol Davis, Executive Director of the S.G. Atkins Community Development Corporation. “This generous donation from Garnier will have a lasting impact on the communities around Winston-Salem State University, allowing us to create new seating areas for the garden, more raised beds, and helping our volunteers increase the amount of healthy food they are producing. On behalf of our dozens of community volunteers, I want to thank Miranda Legg and the students of WSSU for their commitment to making a difference in Winston-Salem.”
In addition to the Simon’s Green Acre Community Garden installation in Winston-Salem, North Carolina, Garnier has donated 11 other Garnier Green Gardens throughout the country. These gardens have engaged hundreds of thousands of individuals in the surrounding communities and many of them grow fruit and vegetables for local schools in impoverished areas where children do not have access to nutritional lunches.
“At Garnier, we are committed to protecting the planet through our naturally-derived, responsible beauty products and by working with likeminded partners including TerraCycle and DoSomething,” says Anncy Rowe, Senior Vice President Marketing Garnier USA. “Thank you to Miranda Legg and all of the students across the country who participated in Rinse, Recycle, Repeat for helping us spread the word about the importance of recycling in the bathroom and making a positive impact on the environment and future generations. Together we are making the planet safer for future generations.”