One hundred and fifty years ago, if you drank a mint julep with a straw, it was an actual straw, made of ryegrass. Then came the paper straw–to solve the problem that ryegrass tended to become mushy and ruin a drink–and finally, by the 1960s, a plastic straw, a product that Americans now use half a billion of a day.
The plastic straw–useful for a few minutes before it’s tossed, often to end up escaping into waterways–is one of many reasons why some estimate that there may be more plastic in the ocean than fish, by volume, in three decades. It’s inspired anti-straw activism. It also inspired designers to come up with a straw as compostable as the original rye, but with the sturdiness of plastic.
Called Lolistraw, it also has a new feature: When you’re done sipping your drink, you can eat the straw.
“From our perspective, the way to get our community involved, and the way to get the world excited about this new innovation is to embrace the fun,” says Chelsea Briganti, one of the cofounders of Loliware, a company that began making edible cups, with a fruit leather-like texture, in 2015. The straws are made from a new seaweed-based material that’s more like plastic, but like the cups, can be made with a flavor or with added nutrients; they’re meant to add a little to the experience of having a cocktail or another drink.
“You can imagine drinking your cold-brewed coffee with a vanilla straw or a caramel straw,” Briganti says. “We think that will really increase this movement around plastic-free, because we’re not telling the consumer, hey, you can’t have your straw. We’re providing them a solution to the plastic straw crisis while also giving them a fun experience on top of that. It’s not about the consumer sacrificing anymore, it’s about the consumer having fun and being sustainable at the same time.”
The company plans to target venues where plastic straws are currently used at highest volumes, such as stadiums, fast-casual restaurants, coffee shops, or juice bars. One version will be clear and look like a plastic straw, while others will be colored and flavored.
It “really feels like plastic,” says cofounder Leigh Ann Tucker. “It transforms while you’re using it to where you can actually bite into it afterward and eat it. But when you first pick it up and put it into your drink, it’s going to feel like a plastic straw.”
To read the full story, visit https://www.fastcompany.com/40502404/after-you-finish-your-drink-you-can-eat-this-new-edible-straw.