The world’s most refreshing beer introduces new sustainability initiative
Since pioneering the recyclable aluminum can, Coors Brewing has been a leader in sustainable brewing practices. This summer, the World’s Most Refreshing Beer is continuing its rich tradition in sustainability by introducing EveryOneCan, a summer-long program that underscores the commitment we all can make to sustainability.
EveryOneCan is a nationwide program built on the principle that everyone, from brewers to bartenders to consumers, can and should strive to practice environmental stewardship.
The program includes a partnership with TerraCycle, the global leader in collecting and repurposing hard-to-recycle waste. Working with TerraCycle and other partners, Coors Light will reduce environmental impact in a variety of ways, including rewarding consumers with cooler bags made from recycled vinyl advertisements and grills made from recycled kegs.
“Bill Coors pioneered the recyclable aluminum can. Now, an aluminum can has the potential to get back on the shelf in only 60 days,” said Zach Fatla, Coors Light senior marketing manager. “We’re proud to be making strides, and creating a more sustainable world is a mountain Coors Light has always accepted as one worth climbing. EveryOneCan is based on the idea that everyone has the ability to have a positive impact on the environment, and we hope we can lead the way, working together with our drinkers.”
These upcycling initiatives are the most recent additions to The Silver Bullet’s history of innovation in energy, waste reduction and waste conservation. To date, Coors Light has built the most powerful U.S. solar array at any one brewery, in Irwindale, Calif., which can produce the equivalent of 22 million beers per year powered by the sun. Additionally, the brand is continuously searching for ways to decrease the impact of production, and in 2016, Coors Light cut its aluminum usage by 3.8 million pounds.
In addition to partnering with TerraCycle, Coors Light is working with baseball teams across the country to spotlight sustainability efforts that are taking place in stadiums. The Arizona Diamondbacks, Atlanta Braves, Colorado Rockies, San Francisco Giants, Seattle Mariners and Angels Baseball all will partner with Coors Light on sustainability initiatives this season. Coors Light will take these initiatives beyond the diamond as well, helping the Carolina Country Music Fest decrease the environmental impact the festival will have on the Myrtle Beach, S.C., community.
For more information, visit CoorsLight.com.