Don’t let myths and misconceptions get in the way of optimizing your fleet operations. Keeping pace with changing transportation telematics ensures that fleet operations excellence will measurably benefit waste and recycling organizations, their employees and their customers.

Martin Demers

 

Fleet management systems and technology have come a long way in the past decade. According to a new report by Global Industry Analysts, Inc., the global commercial vehicle telematics market is set to reach US $11.2 billion by 2015. A focus on next generation vehicle telematics applications, such as fleet operation management systems, is expected to stimulate significant market growth.

 

An increasing emphasis on convenience, safety and overall fleet efficiencies has spurred on the use of onboard fleet management systems in the transportation sector—particularly in the waste and recycling management industry. This growth is driven primarily by demand from waste management organizations to better manage the cost of fleet operations. New onboard fleet management technologies allow waste fleet owners to reduce costs by trimming unnecessary mileage, boosting productivity and improving overall customer service. Volatile fuel prices, which are forecasted to rally up as the economy rebounds, will offer an added impetus for fleet managers to adopt solutions that will help the reduce energy and fuel costs and expand profit margins.

 

It’s clear—fleet management technologies are on the rise and are field-proven to deliver compelling bottom line and operational benefits to waste fleets. Yet in spite of this, many misconceptions and barriers to adoption exist in the waste and recycling industry. This article sets out to tackle the top eight fleet management myths and misconceptions to provide a broader perspective into this market and what it means for waste fleets in North America.

 

Myth #1: Fleet Management Systems Are Too “Big Brother”

Many fleet managers and drivers mistakenly believe that onboard fleet management systems are primarily used to monitor or spy on employees. This notion completely misses the point of the potential value of these systems to the entire organization, and in particular to drivers.

 

In reality, onboard fleet management systems are designed to empower, improve and protect the drivers. In terms of empowerment, onboard systems typically provide real-time feedback to drivers on performance thresholds (speeding, idling, hard-braking, etc.) so that they can modify their behavior before alerts are sent to the back office. This takes the guesswork out of driving. Drivers can rely on real-time feedback to be able to adjust their activities as required.

 

Onboard systems further flag vehicle issues to ensure vehicle is properly maintained and running properly. Both drivers and fleet managers are assured of immediate ECM-related alarms to flag any issues for repair and maintenance. Drivers are safer and vehicles perform better.

 

Onboard computing displays will also significantly reduce the requirement for manual intervention, thereby reducing the amount of driver distractions and potential for human error. They provide the tools and training to help drivers self-monitor and self-improve in terms of safety driving and productivity. When accidents do occur, onboard computing systems will typically capture key data and photographic evidence to support both drivers and related insurance claims.

 

Myth #2: “Green” Fleets Are Too Expensive to Deploy

Green fleets are not only more responsible fleets, but more profitable ones as well. The bottom line is that if your waste collection fleet is not managed effectively, you will use more fuel and generate unnecessary emissions and excess costs that impact your profitability. Today’s economic conditions and environmental concerns are providing ample impetus for more and more waste fleet managers to implement green fleet policies and solutions.

 

In spite of this, the implementation of a green fleet is still considered by many to be an expensive and complex concept. This isn’t the case. Put simply, green fleets are focused on reducing fuel consumption, mileage and exhaust emissions, and on driving more safely. Investing in new hybrid waste collection trucks and converting to alternative fuels—such as natural gas—will dramatically reduce emissions; however, these fleet upgrades may be out of scope for many budgets in tight economic times. The reality is that this only addresses some of the issues and should not stop you from implementing other green fleet practices to make a positive impact on your operations and the environment.

 

Onboard fleet management systems provide the tools to support leaner and greener fleets by improving fuel consumption, reducing overall mileage and reinforcing greener driving behaviors. For example:

  1. Improving fuel consumption management—Fuel costs account for a major portion of the total fleet operating cost and will vary according to vehicle type, driving style and mileage, so managing your fuel consumption is a critical part of green fleet management. Fleet management systems can help reduce fuel consumption—and your carbon footprint—by letting you optimize each truck’s routes to reduce time spent on the road and the number of engine hours per day, reduce the amount of fuel burned by the engine as it is being used with idling alarms, and identifying aggressive driving patterns and vehicle maintenance issues so that engines can be repaired before problems escalate.
  2. Reducing overall mileage—Fleet management systems provide automatic driving directions to the driver, and will automatically re-calculate the route when a driver selects an out-of-sequence manual stop. This ensures that each route is optimized for time and distance, and reduced overall mileage.
  3. Supporting driver excellence—Driver behavior is fundamental to fleet efficiencies. Even the most fuel-efficient vehicles will perform poorly with an inefficient driver behind the wheel. Fleet managers need the tools to influence and educate drivers on more emissions-friendly driving approaches. Fleet mapping and monitoring tools to allow fleet managers to work more proactively with drivers to ensure and reinforce better driving behavior.

 

In short—greening your fleet improves your bottom line. It’s not costly—it’s just common sense.

 

Myth #3: Fleet Management Systems are Costly and Eat Up Precious Capital Budgets

In the long run, it’s far costlier not to have a fleet management system. There are three important points to be considered in terms of budgeting for fleet management technologies and their impact on operations. First, let’s address the common refrain of “it’s too expensive”. The reality is that the potential ROI from a fleet management deployment quickly validates the costs. Indeed, it’s too expensive not to take advantage of advances in technology that ensure optimal fleet performance. The automotive world is evolving rapidly to improve accessibility, performance and sustainability. Getting left behind is not an option.

 

Second, waste organizations that think all fleet management systems are created equal and seek the lowest cost option are seriously mistaken. Waste companies need to do their homework, understand their fleet objectives and carefully select reputable vendors that provide the most effective solution for their particular needs. Low-cost solutions are risky and often inadequate. The “you get what you pay for” rule of thumb applies here.

 

Third, you need to think “future-proof” when you select an onboard computing solution. Installing a fleet management system is a strategic decision—not a single-solution tactical one. Your system needs to meet all your requirements as they evolve over time with upgrades, enhancements and advances in technology. Ironically, it will prove to be costlier for you to opt for a less expensive tactical platform that will address one dimension, but will require a complete replacement or parallel infrastructure to address any others. Good vendors should be able to show you a product road map with planned upgrades and new capabilities.

 

Myth #4: Fleet Management Systems are Difficult to Deploy

With any new technology system, there is always a danger for data overload, resistance to adoption and frustration with learning new things. Waste fleets that deploy their systems carefully and incrementally are most likely to succeed. The trick is to “think small”.

 

Here’s the typical scenario. You’ve done your research, you’ve selected a fleet management system vendor and you’ve purchased a new fleet management solution to help you run a better, smarter and more cost-effective fleet organization. Your vendor has just deployed the system at your facilities and in your trucks. Now a vast array of potential features, functionality and benefits awaits you. This is where the “think small” part comes in. While your new system may have dozens of capabilities—the reality is that these will overwhelm your team if you try to implement and launch them all at once. For optimal results, start small with a phased approach:

  1. Pick just two key objectives—for example, 1) to improve fuel efficiencies and 2) improve safe driving results.
  2. Baseline these two objectives so that you can easily measure their progress.
  3. Designate an implementation team for the two objectives (team lead, driver liaison, IT resource, etc.)
  4. Identify the reports required to drive and measure each initiative.
  5. Train staff on how to use the tools and reports for just these two objectives.
  6. Launch!
  7. Schedule regular meetings to monitor results and adjust as required.

 

Once staff has comfortably implemented the functions and have made them part of their daily routine, repeat the entire process with two new objectives. Ideally, you should easily be able to roll out two new objectives every two to three months. By thinking small, you will affect real change and improvements in a lasting and effective manner.

 

Myth #5: Route Optimization Solutions Are Too Limited

Well, technically we agree. This is not so much a myth as it is a misunderstanding of what a full routing solution should entail. Route optimization solutions are often too limited for the big picture perspective. Route management solutions, however, are a different story. Beyond route optimization software, fleet managers need to ensure practical and comprehensive ‘on-the-street’ route management to ensure that drivers are executing their routes and activities according to plan.

 

How does route management differ from route optimization, exactly? Route management is the governing practice of achieving the best efficiencies from fleet operations. Route management includes route optimization software as part of an overall solution, however getting the best performance from trucks and drivers requires an understanding of how to make efficiencies work at the street level.

 

Route management takes the theory of optimizing route efficiencies and combines that with the real-time fleet tracking and turn-by-turn driver direction to ensure that vehicles actually use those routes that minimize the distance, the amount of fuel used, or the amount of time required to fulfill their duties. Route management also includes the monitoring of driver behavior and truck activity to ensure safe driving practices.

 

The benefits of a more comprehensive route management approach are compelling. Route and fleet management solutions are proven to reduce fuel consumption with more efficient routing and by the monitoring of vehicles and drivers. The savings can be huge. ABI Research cites such benefits as more than 12 percent increases in service profitability, 13 percent improvements in vehicle use, and nearly 15 percent decreases in travel time with fleet and route management solutions. Not to mention the benefits of improved fleet safety practices.

 

Route management solutions typically encompass multiple capabilities including route optimization software that calculates the best way to service a list of addresses, fleet monitoring solutions that track vehicle’s precise geo-coding (GPS) of all data and events, fleet mapping software that creates a real-time map view of a vehicle’s history of reported positions, real-time positioning features that presents a map view of your vehicles’ current positions, driver direction capabilities that automatically provide driving directions to the truck’s next stop based, and  reports and alerts software that ensures a high level of insight into your fleet’s operational efficiency and assists in identifying those areas where you can reduce costs or improve productivity.

 

You need more than software that just tells you the next nearest address. This is only part of the picture. To run an optimally efficient fleet operations, you need an end-to-end and real-time view of trucks and routes, and the tools to manage this effectively.

 

Myth #6: Fleet Safety Programs are Hard to Enforce

They don’t have to be. Fleet safety is about reducing risk and reinforcing safe driving behavior. With the potential threat of fatalities and injuries, and the related costs of accidents—safety initiatives have become a critical concern for any waste fleet manager. Onboard computing solutions can provide managers with real-time visibility into driver activity and behavior.

 

In order to be truly effective, a fleet safety plan needs to take into consideration how you select and train your drivers, vehicle inspection and maintenance, and ongoing monitoring and data collection. A waste fleet manager needs to approach safety management in four ways:

  1. First he needs to identify the high-risk drivers.Who are the drivers that constantly exceed speed limits, drive aggressively, accumulate complaints and are involved in the most accidents?
  2. Secondly, these drivers need to be coached toward safer and more defensive driving techniques. Incentives can be offered to help motivate safer driving behavior.
  3. Third, driving patterns and behavior need to be continuously monitored to reinforce behaviors on a daily basis. It’s too easy to lapse back into bad habits. Changing and maintaining driving behavior is a long-term process.
  4. And finally, systems and processes need to be put in place to deal effectively with any accidents that do occur. Accident management is an important piece of an overall safety program.

 

A fleet management solution will provide managers with real-time visibility into driver activity and behavior to support safety program KPIs. Fleet reporting software will deliver access to centralized fleet safety data for a completely transparent representation of your fleet’s safety performance. These are essential tools to supporting and reinforcing driver excellence.

 

Myth #7: In-Cab Smart Displays Are Too Finicky for Rugged Waste Vehicles

Absolutely not. A smart display is typically a wireless touch screen device with built-in Wi-Fi and the ability to interact directly with the screen. These are quickly becoming the onboard computing hardware of choice for the most progressive waste fleets. Smart displays are mounted in-cab units that provide unprecedented real-time information to drivers and dispatchers about a truck’s load-weight, route status, service completion, vehicular telemetry, driver activities and much more. Typically, they offer a wide range of inputs from a vehicle’s on-board systems including cameras, scales, RFID readers, tire pressure and fuel monitoring, as well as other devices.

 

The most robust and rugged of these onboard smart displays have typically been developed for tough military environments. These are not finicky solutions. If they can hold their own in armored vehicles traversing rugged terrain under fire, they will withstand the rigors of a waste collection route. Look for vendors who can prove the durability of their solution in arduous physical conditions.

 

Myth #8: It’s Hard to Quantify an ROI with a Fleet Management System

Definitely a myth! A reputable fleet management solutions vendor can demonstrate an ROI that is fact-based, achievable and measurable. Further, a fleet management solution should take into consideration all facets of the fleet operations business and not just a particular aspect or sub-set of issues. From up to 80 percent reductions in data entry times, to dramatically improved service efficiencies, a fleet management solution can help streamline your entire operation. For example, an “ROI calculator” should be able to project the bottom-line impact of a field-proven fleet management solution over the following key functions:

  1. Driver and Administrative Labor—With built-in calculators for low-to-high variables, many vendors can estimate the reduction in minutes per day for administrative paperwork, office support, route time and route efficiency based on your company’s fleet size, routes, customers and other operational data. Savings in this area typically span $2,500 to more than $5,000 in annual cost improvements for every truck.
  2. Vehicle Maintenance—From monitoring and managing driving and braking patterns, to ensuring safer driving and reducing idling times, an ROI calculator can usually demonstrate how an onboard solution will ensure improvements of up to $2,000 per truck annually.
  3. Fuel Consumption—By monitoring and managing idling percentages and speeding infractions, and by reducing the amount of unnecessary travel, an ROI calculator should be able to chart your fleet’s projected savings for up to $1,500 a year for every truck.
  4. Service Delivery—The “goodwill” benefits of satisfied customers are hard to quantify, as are the benefits of complete 360° visibility into track and driver activity. However, fleet system vendors should be able to demonstrate the revenue impact of reducing missed pickups and increasing service delivery. Additional roll-off benefits and extra commercial and residential revenues can also be calculated to show potential bottom-line impacts to your specific fleet operations environment.

 

ROI for fleet management solutions is definitely quantifiable. If you are in the market for such a solution, ask potential vendors for a measurable ROI calculation based on the specific details of your fleet operation. If you get only vague estimates, move on to the next vendor.

 

In Closing

Don’t let myths and misconceptions get in the way of optimizing your fleet operations. In our increasingly connected world, transportation telematics are changing the way we communicate and work across industries and geographies. Keeping pace with these positive changes to ensure fleet operations excellence will measurably benefit waste and recycling organizations, their employees and their customers.

 

Martin Demers is CEO of FleetMind (Montreal, QC). He is a proven C-level technology executive with more than 20 years of experience in the technology and communications sectors. Martin joined FleetMind in 2007 as co-owner and became the company’s CEO. Previously, he served as President and COO of Radialpoint, CEO of Interstar and as CMO of ACE*COMM. He has also held a number of leadership roles at Teleglobe Foxboro and CAE where he managed large scale international technology projects.Martin is a frequent contributor to industry publications and speaker at technology events. For more information, visit www.fleetmind.com.

 

 

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