New Yorkers make a lot of garbage. We create more than 44 million pounds of residential and commercial waste every day–about a ton per person annually. Of that, only a third is recycled, composted or burned to generate energy. The rest is dumped in landfills. A recent Crain’s article explains how Mayor Bill de Blasio hopes to make a serious dent in all that dumping. He has pledged that by 2030, the city would be sending “zero waste” to landfills: “This is the way of the future if we’re going to save our Earth.” But like most things, the success of any plans to reduce the rubbish pile hinges on two things: management, and incentive (which, for most New Yorkers, means money).

New York City has the largest curbside recycling program in North America, but the 500,000 tons of recyclable material collected here every year is but a drop in the bucket: 27 years after the city began its recycling program, only 16 percent of residential waste gets recycled. Half the recyclable waste goes into landfills.

That number for businesses averages around 19 percent. Business waste is collected by private sector haulers who self-report their data, so it’s harder to nail down the breakdown. Either way, if the people don’t participate, there’s nothing to recycle. Department of Sanitation Commissioner Kathryn Garcia says New Yorkers don’t have many incentives to waste less, and it’s often easier to bundle everything in black bags instead of those colored bins in the hallway. “Unless it’s convenient, people won’t do it,” she said. And it seems we’re more likely to analyze our trash or make art and fashion with it than dispose of it properly.

Other cities, (like San Francisco and Seattle) charge, sometimes after one bin or more, to collect trash, while recycling pickup is free. Not so in NYC, where the whole operation is paid for using tax revenue. According to Ms. Garcia, financial incentive could change that equation:“When something costs you money, you pay more attention,” citing how much water usage dropped when the city no longer charged flat rates for water and installed meters. There’s also the issue of New York City’s high concentration of apartment buildings–more than any other U.S. city–which makes it difficult to provide incentives to “penalize and reward individual behavior.”

One frequently lamented reason it’s so much more difficult for New Yorkers to recycle is the lack of single-stream recycling. It’s harder for people to separate recyclables into separate bins. Single-stream recycling would also make things easier for the sanitation department, which could use only one truck per route instead of two. The city aims to address this by 2020.

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