TOMRA, the world leader in sensor-based technology for beverage container recycling, today announced that after much product innovation and anticipation, it has launched a comprehensive Reverse Vending Machine (RVM) loyalty program, which rewards consumers for recycling and also turns RVMs into a charitable fundraising platform.
TOMRA Makes Change (TMC) is the RVM loyalty program that allows RVM redeemers to earn points and trade them in for fun prizes like earbuds, fitness trackers and gift cards, or donate them to various TMC charitable partners. TMC account holders earn one point for each container recycled, with 250 points equaling a $5 charitable donation. In addition to donating points to TMC-affiliated organizations, retailers can use the TOMRA Makes Change program to set up fundraising efforts for local organizations, such as scout troops, the marching band or the soccer team, and which TOMRA can help the organization set up.
“TOMRA makes change is part of a national vision we have to combine environmental consciousness with other good works,” said Ryan Lee, Director, Strategy and Sales, Commercial Software – Reverse Vending. “Michigan’s progressive stance on bottle recycling makes it the logical choice for the launch of this initiative.”
TOMRA North America is launching the TMC program across 35 major grocery stores in Michigan this fall and will begin gradually rolling it out to more retailers in Michigan and the Northeast (NY, CT, MA, ME, VT). Roll-out across the more than 50 retailers who host TOMRA RVMs is subject to retailer participation.
For more information, visit www.tomra.com.