For over thirty years, Burt’s Bees has been committed to protecting the beauty, wisdom and power of nature—and now, through the Burt’s Bees Recycle On Us program, their consumers can recycle any and all Burt’s Bees packaging, nationwide. In partnership with TerraCycle®, the world’s leader in the collection and repurposing of complex waste streams, the program allows anyone to recycle their product packaging through a free mail-in program, regardless of any regional recycling limitations. In addition to preventing recyclables from entering the waste stream, signing up for the program through TerraCycle rewards people for their good deeds: for every shipment over one pound, collectors earn $1 per pound to donate to the non-profit, school or charitable organization of their choice.
“Sustainability is one of Burt’s Bees’ core values,” explains Paula Alexander, Director of Sustainable Business and Innovation. “Burt’s Bees strives to formulate with natural ingredients and design our packaging with mindful materials, such as post-consumer recycled content, but we don’t stop there. Now, through our partnership with TerraCycle, we can not only minimize the material used to create our packaging, but minimize or even eliminate used packaging entering the waste stream, through nationwide recycling access.”
The Recycle On Us program is open to any interested individual, school, office, or community organization. Participation is simple: sign up online, through TerraCycle or Burt’s Bees program websites, and mail in your empty Burt’s Bees packaging using a prepaid shipping label. Collected packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. Finally, every piece of Burt’s Bees packaging is fit for processing, capable of a second life.
“People who enjoy Burt’s Bees products can now help the planet by recycling their typically non-recyclable packages,” said TerraCycle CEO and founder Tom Szaky. “Thanks to Burt’s Bees, consumers have an opportunity to divert packaging from landfills and provide material for the manufacture of new products.”
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