Hyva, a global leader in dump body tipping and hydraulic lift solutions, has named industry veteran Chris Zuniga as Head of Sales for its recently created North American Recycling Business Unit. Zuniga will focus on Hyva’s extensive hook-lift product line as well introduce U.S. waste haulers to Hyva’s soon- to-be-released family of small rear loaders.
Zuniga has over 25 years of experience in global refuse, vocational and commercial vehicle sales and distribution, having previously led Oshkosh’s Commercial segment sales efforts for all markets outside of the US and Canada. Zuniga will be challenged with developing marketing, sales, and distribution for Hyva’s newly created Recycling Business Unit.
“I am excited to be part of such a truly global team and honored to be given the opportunity to lead sales and distribution development in North American,” said Zuniga. “I look forward to the opportunity to leverage Hyva’s global footprint and product offering to meet the needs of refuse and container-handling customers across North America.”
Hyva’s newly formed Recycling Business Unit is part of a new strategy to separate Hyva’s business units into three distinct entities, Components, Cranes and Recycling – each with its own leadership and infrastructure, allowing for more focus and accountability – with a laser focus on product, service, and customer support.
“Customer service and support is a key to our business focus and an area where we believe Hyva can have an immediate positive impact. By supplying superior products combined with a more hands-on approach toward customers, we believe we can compete in this market,” said Zuniga, adding “we’re a relatively new name in North American waste and container handling segments, but we’ve been turning heads and exceeding expectations for over 40 years in other parts of the world.”
Hyva will be focusing on expanding their industry leading family of hook lifts into US fleets with the addition of a new line of ≤ 16-yard under-CDL small rear loaders that will hit the market in late 2024. “There has been tremendous interest in our small rear load body – as a shortage of CDL drivers continues to hamper fleet owners. Our simple-to-operate rear loaders are perfect for those routes where access is limited, like gated communities or large multi-family housing developments. We’re also seeing a growing demand for hook-lift trucks as more and more fleets are moving away from cable hoists as safety and efficiency become increasingly important to our customer’s bottom line,” said Zuniga.
Zuniga is currently working on growing the Hyva Dealer Network in conjunction with the launch of their rear loader offering later this year.