Merrell®, a leading hike and outdoor footwear brand, announces the launch of Scrap, a limited run footwear collection built partially using excess materials from the production line. In honor of Zero Waste Week, an annual campaign built to educate and support efforts to reduce landfill waste, the line will debut with three of the brand’s iconic models, Jungle Moc, Moab 3, and Moab Speed. Each shoe offers a one-of-a-kind* pattern, with the uppers made from the brand’s individual leftover scrap material that may have otherwise ended up in the waste stream. The scraps are uniquely placed, cut, and stitched onto Merrell’s legendary footwear styles. Merrell’s Scrap collection will be available online in the U.S., Canada, and EMEA.
Zero Waste Week is an international campaign the first full week of September which brings people together to increase recycling, reduce landfill waste, and participate in a circular economy. The campaign’s mission highlights the lifecycle of a product and shares steps to reduce waste. “At Merrell, we’re continuing to show our commitment to helping protect and preserve nature, as we believe the outdoors is a place that people feel a connection to and should always be able to depend on,” said Regina Hill, Marketing Manager at Merrell. “The Scrap collection diverts excess materials from the waste stream, allowing us to invite more consumers outdoors to champion exploration while considering their environmental impact in a way that makes them look cool, feel good, and do good.”
“The Scrap line’s signature feature is the computerized grid stitch to trap all the normally unusable scrap pieces, leading to a unique aesthetic across the collection,” said Ian Cobb, Senior Design Director at Merrell. “This was a passion project for our team as we look to merge style with eco-conscious decisions such as making footwear with excess materials from the production process.”