Norway has created one of the most efficient and environmentally friendly ways of recycling plastic bottles, and the results are so impressive that many nations are following suit. An organization called Infinitum has allowed Norway to recycle 97 percent of all its plastic bottles, with less than one percent ending up in the environment. What’s more, 92 percent of the bottles recycled yield such high quality material, it can be used again in drink bottles. In some cases, the system has already reused the same material more than 50 times.

That’s a remarkable achievement, especially considering that worldwide, 91 percent of plastic produced isn’t recycled, and 8 million metric tons end up in the ocean every year. In the US, the recycling rate for plastic bottles is around 30 percent. In the United Kingdom, it’s somewhere between 20 and 45 percent.

So what is Norway doing differently? To put it simply, the nation has given recycling a value it didn’t once have. Today, it’s often cheaper to create new plastic than it is to recycle old plastic, so without a financial incentive, why would companies and consumers bother to do the right thing for the environment?

The answer is, of course, money. Norway’s model is based on a loan scheme, which means when a consumer buys a plastic bottle, they are charged a small additional fee equivalent to about 13 to 30 US cents. This fee can then be redeemed in a number of ways. Consumers can either take it to a ‘reverse vending machine’ which returns the money after scanning the barcode of the deposited bottle, or they can return it to various small shops and gas stations for cash or store credit. These shop owners also receive a small fee for each bottle they recycle, and some argue it has even increased their business.

But it’s not just consumers that the government is targeting. At the same time, the country has also put an environmental tax on plastic producers – one that can be reduced with greater improvement. If recycling is above 95 percent nationwide, then every producer, no matter what, is exempt from the tax. And while this may sound like a difficult target to meet, it has been reached every year for the past seven years.

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