NWRA submitted comments to the U.S. EPA with recommendations to the agency’s Recycling Education and Outreach Grant Program and Model Recycling Program Toolkit. “NWRA and its member companies support EPA’s efforts to develop a Model Recycling Program Toolkit aimed at strengthening recycling efforts nationwide,” said NWRA President and CEO Darrell Smith.”We appreciate this opportunity to share our industry’s perspective and offer best practices to help develop a robust toolkit.”
In its comments, NWRA provided guidance on standard terminology, recommended identifying items that cannot be recycled as well as those that can and suggested that communications efforts should be measured for effectiveness. NWRA believes that the best messaging needs to be repeated and reinforced. The EPA should focus on how to provide messaging over the long term.