SC Johnson, in partnership with the Milwaukee Brewers™, will celebrate a special-edition Scrubbing Bubbles® bottle that contains plastic from cups collected at American Family Field. The unveiling of the Citrus Scent Bathroom Cleaner Spray Bottles will take place alongside a special appearance from Brewers shortstop Willy Adames, as he meets fans at the Greenfield Meijer store.
SC Johnson helped the Brewers become the first U.S. professional sports team to link a waste stream to a specific product, creating a closed-loop recycling approach. About 700,000 plastic cups are used annually at American Family Field. Today, only 13% of plastic packaging nationwide is recycled, and much of what is placed into mixed recycling bins is not recyclable at all. Since 2021, baseball fans have stepped up to the plate, recycling their SC Johnson branded plastic cups into specially marked receptacles at the ballpark. Through the Brewers recycling program, SC Johnson has now upcycled the plastic into part of the recycled content in Scrubbing Bubbles® bottles. Made of 100% recycled plastic overall, 25% of the recycled plastic used in each special-edition Scrubbing Bubbles® bottle comes from recycled plastic cups used at both Milwaukee Brewers™ and Milwaukee Bucks™ games.
“Our partnership with SC Johnson takes recycling to a new level,” said Rick Schlesinger, Brewers President – Business Operations. “Today, we are seeing the results come to fruition. Fans are using the plastic cups at American Family Field and disposing of them into specially marked bins around the ballpark. From there, SC Johnson collects the cups, which have now been manufactured into Scrubbing Bubbles® bottles. This is a concrete example of fans coming to the ballpark and making an impactful contribution to sustainability.”
The special-edition Scrubbing Bubbles® bottles, which are recyclable, are available at 12 Wisconsin Meijer stores in Appleton, Grafton, Green Bay, Greenfield, Kenosha, Manitowoc, Oak Creek, Pewaukee, Sheboygan, Waukesha, Wauwatosa and West Bend through October 2023.
“At Meijer, we’re thrilled to serve communities that champion sustainable progress and innovation,” said Erik Petrovskis, Director of Environmental Compliance and Sustainability at Meijer. “As we remain committed to waste reduction, this exceptional achievement of the Brewers in partnership with SC Johnson resonates profoundly with our core values and sets a clear tone on how other organizations can consider similar initiatives.”