A business owner’s guide to your carbon footprint.
By Michael Gonser

Have you ever heard of “carbon footprint”? It is like the environmental shadow we cast on our daily activities, and it is something every business owner, big or small, needs to consider. However, for many, it is a confusing term shrouded in scientific jargon. In the first part of this series, we discussed “All Carbon Credits are not Created Equal: The Importance of Knowing the Difference” (Waste Advantage Magazine, January 2024). Part two of this series will act as your friendly guide to understanding your business’ carbon footprint and why it matters.

The Carbon Lowdown
Imagine your business as a factory producing greenhouse gasses. Whenever you turn on the lights, fire up a truck, or order supplies, you release gasses like carbon dioxide, the main culprit of climate change. These gasses trap heat in the atmosphere, causing our planet to warm, which is not good news for anyone.

So, how big is your factory? That is where your carbon footprint comes in. The total amount of these greenhouse gasses your business emits is measured in tons of carbon dioxide equivalent (CO2e). Think of it as a report card for your environmental impact.


Carbon credits are just one tool in your sustainability toolbox.


Why Should You Care
It is not just about saving polar bears (although that is pretty important too). Here is why knowing your carbon footprint matters for your business:

  • It is good for the planet: Reducing your footprint helps combat climate change, creating a healthier environment for everyone.
  • It is good for business: Consumers are increasingly looking for eco-conscious companies, and a low carbon footprint can be a competitive advantage.
  • It saves money: Energy efficiency measures often go hand-in-hand with reduced emissions, meaning lower utility bills.

It attracts investors: Sustainability-minded investors are more likely to support businesses with a solid environmental track record.

Finding Your Footprint
Let’s explore how to make the most of your carbon credit investment:

  • Do your research: Choose services from an environmental consulting team aligned with your company’s values and ecological goals. Look for accredited certifications like the Gold Standard or Verified Carbon Standard.
  • Quantify your needs: Calculate your unavoidable emissions accurately to determine the required credits. Prioritize internal reduction strategies that are easily achieved.
  • Seek reputable vendors: Partner with established carbon credit suppliers with a transparent track record and ethical practices. Avoid greenwashing and ensure project legitimacy.
  • Track and report: Monitor the impact of your offsetting investment. Track project progress and report your carbon neutrality efforts to stakeholders, showcasing your commitment.
Reducing your footprint helps combat climate change, creating a healthier environment for everyone. Images courtesy of Green Foot Carbon.

Environmental Impact
Remember, carbon credits are just one tool in your sustainability toolbox. First focus on reducing your emissions internally but use offsets strategically to bridge the gap and amplify your environmental impact. | WA

GDT Marketing is a leading provider of customer acquisition and retention solutions in the waste industry. Over the last 20 years, they have worked with and helped more than 40 garbage companies meet and exceed their industry goals. They help companies properly market their businesses to generate customer loyalty, gain new customer relationships, and remain the top choice in their local or national market. Green Foot Carbon Neutral, is one of GDT’s customer acquisition programs that analyzes current deficits and creates a customized, targeted approach to increase density in a particular area or market. GDT’s sales team, proprietary tools, and software suite apply a perfectly designed approach that meets and exceeds goals—quickly and efficiently. The Referral Program uses the company’s customer base to do the marketing for them. This program rewards customers for referring neighbors and friends to services, increasing word-of-mouth and brand awareness in the community. For more information, visit www.gdtcompanies.com.