Being environmentally aware and conscious of our output has never been more of a hot topic than it is today. Campaigners such as Swedish teenager Greta Thunberg have created a movement globally that has gathered force and means that more and more people are bought into the awareness initiative. This has repercussions for every day consumerism. In recent years and even more so with the impact of Covid-19 on offline retail, many people are choosing to buy online. This has significant repercussions for the amount of packaging that ordinary consumers are now encountering. Fragile items such as glassware or even just more mundane products like cosmetics need to be packaged carefully to protect them in transit. This results in a huge volume of plastic, paper, card materials arriving to people’s doors every single day.
Consumers are becoming more conscious of the corporate social responsibility of the companies/brands they purchase from and it can become an issue if they feel a brand isn’t focused on improving their sustainability; the most visible element where this arises is in the packages they receive accompanying their order. Re-aligning a company’s packaging principles is easier for larger corporations but it is definitely more challenging for smaller businesses starting out who have many other priorities at play. Investing in more environmentally friendly packaging will require a re-think of existing strategies and as a result, of course it may then need a significant investment also.
This infographic from the guys at Bracken Foam Fabricators outlines everything you need to know about packaging in a more environmentally aware environment. The graphic, among other expansive detail covers trends in sustainable packaging, interesting sustainable packaging case studies, advantages of taking on a sustainable packaging project and lots more. Check out the full detail below!