The Fuel Ox announces that it has earned the U.S. Department of Agriculture (USDA) Certified Biobased Product Label for Fuel Ox® Infinity Lube™ Super Spray and Fuel Ox® Infinity Lube™ Liquid Friction Eliminator. Fuel Ox’s full line of Infinity Lube products is 100% plant-based and eco-friendly and serve to improve sustainability by as much as 10x in a world where just 5-8% is the standard. Simply stated, Infinity Lubes is the only product ever created that nearly completely eliminates friction. Unlike traditional lubricants that use coatings, fillers or other toxic paraffins, Infinity Lube is free of chlorine and other heavy metals and is completely toxin-free.

Both Infinity Lube products can now display a unique USDA label that highlights its percentage of biobased content. The Liquid Friction Eliminator’s label will indicate that the product is certified 95% biobased, and the Super Spray is certified 92% biobased. Third-party verification for a product’s biobased content is administered through the USDA BioPreferred® Program, which strives to increase the development, purchase, and use of biobased products. Biobased products help address climate change by offering renewable alternatives to petroleum-based products; sequester carbon dioxide, lowering the concentration of greenhouse gasses in the atmosphere that contribute to climate change; create and expand markets; are generally safer for people and the environment than their petroleum-based counterparts; and represent incredible technological advances and innovations.

The USDA Certified Biobased Product Label displays a product’s biobased content, which is the portion of a product that comes from a renewable source, such as plant, animal, marine, or forestry feedstocks. Utilizing renewable biobased materials displaces the need for non-renewable petroleum-based chemicals. Biobased products are cost-comparative, readily available, and perform as well as or better than their conventional counterparts. “We are very proud to display the USDA Certified Biobased Product Label on our Infinity Lube products,” said Grant Taylor, Vice President of Additives and Lubricants for Fuel Ox. “We’ve long been known for offering the only 100% plant-based lubricant on the market, and this recognition will help drive that message home for our customers.”

“We applaud The Fuel Ox for earning the USDA Certified Biobased Product Label,” said Vernell Thompson, USDA BioPreferred Program. “The label is intended to help spur economic development, create new jobs, and provide new markets for farm commodities. But the label also makes it easier for consumers and federal buyers to locate biobased products and consider planet-friendlier options during purchase decisions. By having their products become USDA Certified Biobased, Industrial Sustainability Group, Inc. dba Fuel Ox joins an expanding list of businesses combatting inaccurate marketing claims and the practice of greenwashing, while also contributing to a thriving bioeconomy that decreases our reliance on petroleum.”

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