As the Official Sustainability Partner of the Professional Pickleball Association (PPA) Tour, Veolia North America recently spearheaded a collaborative cleanup at Lady Bird Lake, exemplifying their commitment to promoting a sustainable future and its strategic role in transforming pickleball into America’s premier green sport. Professional pickleball players from Austin, who will be competing in this weekend’s Veolia Open, joined forces on March 12 with local Veolia team members to revitalize the popular downtown environment.
Over 20 bags were collected as well as bundles of wood and tree waste. Earlier this year, Veolia North America signed on as a national partner and official sustainability provider for the PPA Tour – a three-year partnership that aligns with Veolia’s mission to support organizations and industries that want to become more environmentally sustainable.
As part of this partnership, Veolia will help pickleball become America’s leading green sport and showcase the many ways that exist to protect precious natural resources such as clean water, soil and air. For example, at each of the tour stops, the Group works with PPA to set up stations that provide clean drinking water and show how Veolia innovations and technology hold enormous promise for solving the challenges posed by drought and diminishing water resources caused by climate change.