CZW-Companies for Zero Waste is proud to announce our newest partnership CZW & Get Real With Alissa Stevens. “Get Real” educates consumers on how brands are investing in bio-based materials, durable products, circular design and other sustainability initiatives. Brands fully recognize that Millennials and Gen Z demand authenticity and are willing to pay more for a product that is environmentally friendly.
The issue is that brands at times provide conflicting information, too much technical jargon and inconsistent labeling, leaving the consumer confused. “Get Real” bridges this gap between brands and the consumer by simplifying the message and making it relatable. In each co-branded episode, brand leaders will educate listeners on the work they are doing to improve products that align with consumer behavior in the “new normal.”
CZW helps businesses, investors, and governments transform operations, manage risk, while driving growth, enabling a well-ordered transition to a low-carbon, circular economy.