Lakeshore Recycling Systems (LRS), the nation’s seventh-largest privately-held waste and recycling company, is rebranding to be known as LRS. Effective immediately, the rebrand will take place across all of its service areas as the company positions for accelerated growth and strategic acquisitions throughout all of the six states in which it currently operates. “We’re streamlining and consolidating the history and goodwill of each company acquired by LRS over the past decade all while continuing to honor their independence and commitment to exceptional customer service,” says LRS CEO Alan T. Handley.
Since its inception in 2013, by way of a merger between Lakeshore Waste Services and Recycling Services, Inc., LRS has experienced rapid growth through the strategic acquisition of leading independent waste and recycling service providers who built a legacy of local success. “Our rebrand unites and pays tribute to those incredible legacies, building support around the LRS name and brand,” says Handley.
The rebranding will be noticeable on everything from dumpsters, roll-off containers and trucks, to equipment, facility signage and customer communications. “In certain areas, the name change to LRS may be a new visual, but customers can continue to count on receiving the same exceptional services, managed locally, that differentiates LRS from our large publicly traded competitors,” says LRS Chief Marketing Officer Brian Tibble.