Organic meal kit provider Sun Basket has begun rolling out what it says is the industry’s greenest, most sustainable packaging in an effort to dramatically reduce the waste associated with shipping its boxes to customers nationwide. The company has also pledged to lead the meal delivery industry toward a “zero waste” future. According to Sun Basket, this initial effort, which is expected to divert more than 5 million pounds of waste from municipal landfills within the first 12 months, includes the first truly recyclable insulation liner made from recycled materials, the only gel packs with all-natural, fully compostable fill, and compostable ingredient bags.
“With this new packaging we are taking significant steps toward providing the most eco-friendly packaging to our customers,” says Adam Zbar, CEO and founder of Sun Basket. “Since day one, Sun Basket has been committed to reducing our impact on the environment, which is why we were the first meal kit service to institute a box mail-back program.”
Adds Sun Basket Head of User Experience Tyler MacNiven, “Unfortunately, we found that ninety percent of Sun Basket’s packaging was not being returned and was ending up in landfill. With our new solution, which makes it easy for users to recycle and compost at home, we solved this problem without compromising the freshness of our food.”
The result, says Sun Basket, is a reduced need for new packaging manufactured from raw materials, drastically reducing energy use, and in turn reducing carbon dioxide and other greenhouse gasses.
To read the full story, visit http://www.packworld.com/sustainability/compost-biodegrade/meal-kit-company-debuts-first-100-recyclable-and-compostable.