NASCAR Impact is a new initiative launched this year by NASCAR that focuses on driving change in the communities they race in. The organization says it has a goal of having zero net operating emissions by 2035. “For us, net zero operations emissions refers to scopes one and two which is really the emissions of the carbon footprint that we are in direct operational control over,” said Riley Nelson, head of sustainability for NASCAR A lot of the work starts at the track.
“At gates two, three, and four fans will see there are water filling stations as soon as you come in on your hand right side. So, we encourage all fans to bring reusable water bottles with them. So, they can fill up their bottles with cold clean fresh water at the taps,” said Nelson.
Waste diversion is another critical piece to reducing their carbon footprint. “You’ll notice recycling bins across the festival areas as well as infield. We are also piloting a reusable program in the suites and premium areas, so you’ll see reusable cups and other items in those areas,” said Nelson.