A national study commissioned by the Carton Council of North America showed that 61 percent of respondents report they always recycle their food and beverage cartons and nearly all—94 percent—think recycling is important and 74 percent believe recycling should be made a priority.
In addition, people continue to look to brands to actively help drive the recycling of their products’ packages.More than nine out of 10 said brands should take an active role in helping to increase the recycling of packages. And 56 percent said their loyalty to a food or beverage brand is affected by the brand’s engagement with environmental causes.
The survey showed that packaging remains the top source for determining recyclability, while friends and family as well as the news gained momentum. Nearly two-thirds of respondents said that if a package did not have a recycling symbol or language indicating the item is recyclable, they would assume it’s not.
“The survey findings highlight that as more Americans have gained access to food and beverage carton recycling, awareness that cartons are recyclable has also increased,” explained Jason Pelz, vice president of recycling projects for the Carton Council of North America and circular economy director for Tetra Pak. The Carton Council works to deliver long-term collaborative solutions to divert valuable cartons from the landfill.
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