Subaru of America, Inc. announces that the automaker and its retailers have diverted more than eight million pieces of hard-to-recycle trash from landfills across the country through its Subaru Loves the Earth initiative. During Subaru Loves the Earth month in April, and throughout the year, the automaker works with global waste management leader TerraCycle® to offer recycling solutions at over 600 participating Subaru retailer locations nationwide to help transform trash into products that benefit their communities.
“It’s up to all of us to make the world a more sustainable place, and together with our retailers, we’re committed to keeping our environment beautiful and clean now and in the future,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We invite everyone in our communities to join our nationwide recycling effort this April and look for opportunities to recycle with their local, participating Subaru retailer.”
Through the Subaru Loves the Earth program, 629 participating Subaru retailers feature TerraCycle Zero Waste Boxes™ that are used to collect both store-generated trash from customers and employees, and at select locations, trash that is generated by community-members and brought to participating retailers to be recycled. Items collected include disposable cups, lids, straws, snack wrappers, and single-use coffee capsules. When boxes are full, they are returned to TerraCycle where the trash is recycled and used to create new items such as benches, picnic tables, playground materials and more. These items are then donated to local organizations throughout the nation.
Additionally, to make service appointments more sustainable, several Subaru retailers also work with TerraCycle to offer service lane recycling, where worn-out vehicle parts such as plastic vehicle waste and cabin air filters are also recycled.