The Arizona Recycling Coalition recently recognized the Town of Queen Creek’s environmental outreach efforts. The Town’s “Do More Blue” and “Shut Your Lid” educational campaigns received the AZRC Recycling Excellence Award for efforts in public engagement and diversion activities, according to a press release.
Messages, focused on proper procedures for trash and recycling, was conveyed through the campaign by visual elements through logos, banners, flyers, videos and social media posts. The program’s success was determined through the following increases:
- Increased attendance at recycling drop-off events, diverting more recyclables from the landfill.
- An increase of about 900 percent in the town’s cooking oil recycling program.
- An increase in voucher requests for household hazardous waste, ensuring trash carts and collection trucks are cleaner and safer on the roads.
- Increased awareness on social media, garnering a high level of positive engagement.
The Arizona Recycling Coalition is a membership-based, non-profit organization that promotes waste reuse, reduction and recycling throughout Arizona and our southwestern region.